Privacy Policy

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  • Privacy Extended
Privacy Policy

Unternbergbahn GmbH
– meine Bergwelt –
Address:
Raffner Alm 2
83324 Ruhpolding
Germany
VAT Number: DE 298986094
Email: info@meinebergwelt.de
Phone: (+49) 08663 / 9878

Dear customer,

We collect and process your personal data for the following reasons:

Each ticket is assigned to an individual. We therefore need to be able to verify that the ticket is being used by the person entitled to use it. Depending on the type of ticket, different prices and conditions may apply to different age groups.

In the event of a refund or the issuance of a new RFID card, we need to be able to clearly identify the respective ticket holder. At the same time, we want to give you, as our customer, the greatest possible control over your personal data.

As an online customer, you can access and manage your personal data via MY ACCOUNT:

  • You can update your personal data as well as the data of members associated with your customer account.
  • You can download a copy of your stored personal data.
  • You can delete your customer profile as well as the profiles of members associated with your account.
  • You can change your preferences regarding offers and notifications.

Unternbergbahn GmbH guarantees its users to be able to exercise the rights on their data. In particular, clicking on "Manage personal data" in the "Account Settings" menu, you can:

Download personal data
By clicking on the "Download personal data" button, the system will send an email with all user data compressed and password protected, which is automatically generated and communicated only during the data download procedure.

Delete your data
By clicking on the "Delete user account" button, all user data will be deleted from the system, with the exception of the data that Unternbergbahn GmbH must keep by law, and the data necessary to process the orders.

We, as the operator, handle your personal data securely and responsibly. We do not sell your personal data and do not disclose it to third parties without your consent, unless we are legally required to do so.

We use your personal data exclusively for the purposes for which it was collected or otherwise lawfully processed.

The processing of your data enables us to fulfil our contractual obligations towards you as a customer. In addition, we may use your data to improve our services and for analytical and statistical purposes.

We may also use your personal data to send you information about offers, notifications and newsletters by email. You can unsubscribe from such communications at any time by changing your preferences via MY ACCOUNT.

Payment data is processed for purposes arising from Directive (EU) 2015/2366 on payment services in the internal market (PSD2), as well as any subsequent amendments and applicable implementing provisions.

Unternbergbahn GmbH
– meine Bergwelt –
Address:
Raffner Alm 2
83324 Ruhpolding
Germany
VAT Number: DE 298986094
Email: info@meinebergwelt.de
Phone: (+49) 08663 / 9878

Privacy Policy – Extended Version

We have prepared this Privacy Policy (“Privacy Policy” or “Policy”) to explain how we collect, use, process, and share information and personal data in connection with your use of our e-commerce platform and the services provided through it (collectively, the “Services”).

This Privacy Policy applies to the processing of personal data by the data controller and, where applicable, its subsidiaries. It is intended to provide information in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection regulations.

By using the Services, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, we will obtain your consent before processing your personal data for specific purposes.

INFORMATION YOU CHOOSE TO PROVIDE – ONLINE PURCHASES

We collect and process personal data in connection with the purchase and use of our products and services.

Certain tickets and products are personal and may only be used by the person to whom they have been issued. We therefore need to be able to identify the correct ticket holder. For example, seasonal tickets and day tickets may be subject to different age categories. Personal data may also be required in connection with refunds, customer service requests, or the replacement of RFID cards in order to identify the relevant ticket holder.

To make an online purchase, you may be required to provide certain personal data, such as your name and email address. Depending on the Services you use, you may also be required to create a username and password.

Examples of personal data we may collect include:

  • Name, email address, postal address, ZIP/postal code, country, gender, date of birth, mobile phone number, and photograph, depending on the product purchased.
  • Identification numbers where these are required for a specific product or ticket.
  • Information required to verify the identity or eligibility of the ticket holder, where applicable.
  • Purchase information, including the products you have ordered and their validity period.
  • Information relating to members of your team or group if you purchase products on behalf of friends or family members.

We use your personal data to fulfil your requests for products and services, to improve our Services, to contact you where necessary, and, where you have provided the required consent, to inform you about us, our products, and our services. We may also use your personal data for the other purposes described in this Privacy Policy.

If you provide personal data relating to another person, for example when purchasing a product for a family member or friend, you confirm that you have informed that person about the collection, use, and sharing of their personal data as described in this Privacy Policy.

You can manage certain personal data associated with your account via MY ACCOUNT.

INFORMATION WE AUTOMATICALLY COLLECT

When you interact with our Services, we and our third-party service providers may automatically collect certain information from your device or web browser. This information helps us understand how users interact with and use our Services and enables us to maintain and improve the platform.

Depending on your use of the Services, the information collected may include:

  • IP address;
  • mobile device identifier;
  • browser type;
  • operating system and computer/device type;
  • access date and time;
  • the website or page from which you accessed our Services;
  • the URL of the next page you visit;
  • the pages you access during your visit; and
  • information about your interaction with our Services.

We and our third-party service providers may use this usage data for various purposes, including diagnosing technical problems, administering and maintaining our servers and software, improving our Services, and obtaining statistical or demographic information.

The usage data we collect is generally not used to directly identify you. We primarily use Google Analytics to obtain and analyse this information, where applicable.

HOW WE USE INFORMATION

We use the information we collect, including personal data and usage data, for the following purposes:

  • to enable you to use our Services, create and manage an account or profile, process information you provide through our Services, verify your email address where necessary, and process your transactions;
  • to provide customer service and support, including responding to questions, complaints, and comments;
  • to send surveys and process survey responses where you have provided the required consent;
  • to provide you with information about products or services you have purchased;
  • where you have provided the required consent, to provide you with information about products, services, special offers, or opportunities that may be of interest to you, including offers from our third-party partners;
  • for internal business purposes, including analysing and improving our Services;
  • to administer offers and promotions;
  • to send you administrative communications, including information about changes to this Privacy Policy, our Terms of Use, or other applicable policies;
  • to comply with applicable legal, regulatory, and statutory obligations.


SOCIAL NETWORK AND PLATFORM INTEGRATION

Our Services may include integrations with social networks and other third-party platforms. Where such integrations are used, information may be exchanged between us and the respective third-party platform.

For example, if you create or access your account using a third-party social media platform, we may receive certain information made available by that platform, such as your name, email address, age, or profile picture.

If you do not want a social network or third-party platform to collect information about you or share information with us, please review the privacy policy, privacy settings, and instructions of the respective platform before using its login or integration features with our e-commerce platform.

OUR INFORMATION SHARING PRACTICES

We may share non-personal data, including usage data, anonymised or de-identified data, and aggregated statistical information with third parties where necessary for the operation, analysis, and improvement of our Services.

We may also share personal data in the circumstances described in this Privacy Policy, including the following:

Service Providers

We use third-party service providers to support the operation of our Services. These may include providers of analytics services, data management and storage services, payment processing services, and other technical or operational services.

Where we disclose personal data to such service providers, the data is shared only to the extent necessary for them to provide the relevant services on our behalf. Such providers are required to implement appropriate technical and organisational measures to protect personal data and to comply with applicable data protection requirements.

Third Parties

We will not sell your personal data to third parties.

Where we intend to transfer or otherwise share your personal data with third parties for purposes other than those described in this Privacy Policy, we will obtain your consent where required by applicable law.

Marketing with Third-Party Partners

Where applicable, you will have the opportunity to choose whether your personal data may be shared with third parties controlled by the data controller, such as ski schools or ski rental providers, for marketing purposes.

If you have opted in to receive marketing communications and have consented to the sharing of your personal data with such third parties, we may share the relevant information with them.

Where permitted and based on the consent you have provided, your email address may also be matched with information held by these third parties in order to provide you with relevant offers or marketing communications.

Legal Requirements

We may disclose personal data where this is necessary to comply with applicable laws, regulations, court orders, legal proceedings, or other legally binding requests from competent authorities.

ANONYMOUS DATA

When we use the term “anonymous data”, we refer to data and information that no longer permits you to be identified or identifiable, either on its own or in combination with other information reasonably available to a third party.

We may create anonymous or aggregated data based on personal data collected from you and other individuals.

Such data may include statistical and analytics information as well as information obtained through cookies and similar technologies.

Where personal data is anonymised, identifying information such as your name, photograph, or date of birth is removed or otherwise processed so that the data can no longer be attributed to you.

Anonymous and aggregated data may be used to analyse how our e-commerce platform is used and to improve our Services.

YOUR RIGHTS

We want you to have control over your personal data.

As an online customer, you can access MY ACCOUNT and manage certain personal data associated with your account:

Depending on the Services you use, you may be able to:

  • update your personal information, including information relating to your customer account and members of your team;
  • download a copy of your personal data;
  • delete your customer profile and, where applicable, profiles of members of your team; and
  • change your preferences regarding marketing communications and offers.

Unternbergbahn GmbH enables its users to exercise their rights regarding their personal data. In particular, by selecting “Manage personal data” under “Account Settings”, you can access the following functions:

Download personal data

By selecting “Download personal data”, the system will send you an email containing your personal data in a compressed and password-protected file.

The password required to access the file is generated automatically and communicated to you as part of the data download process.

Delete your data

By selecting “Delete user account”, your personal data will be deleted from the system, except for:

  • data that Unternbergbahn GmbH is legally required to retain; and
  • data that is necessary to process or document existing orders and transactions.


CHOICE OF OPT-IN / OPT-OUT FOR FURTHER COMMUNICATIONS

We provide you with options to manage the marketing communications you receive from us.

If you have subscribed to one or more newsletters or have opted in to receive marketing or promotional communications from us or our third-party partners, you may change your communication preferences at any time.

You can do this via MY ACCOUNT:

You may also use the “Communication settings” or “Unsubscribe” link provided in our marketing emails.

Depending on the Services you use, you may also be able to update your communication preferences directly through your account or profile settings.

Please note that opting out of marketing communications does not prevent us from sending you transactional or administrative communications that are necessary for the provision of our Services. This includes, for example, order confirmations, information relating to products or services you have purchased, service announcements, and other communications necessary to manage your customer relationship with us.


UPDATING, DOWNLOADING, AND DELETING YOUR PERSONAL DATA

You may access and manage certain personal data we hold about you at any time via MY ACCOUNT:

Depending on the functionality available, you may update, correct, modify, or delete personal data stored in your account.

Please note that deleting certain information may mean that you need to provide the information again in order to purchase or use certain Services in the future.

We may retain personal data where we are legally required or otherwise permitted to do so.

We may also need to retain certain information in order to complete transactions that you have already initiated before requesting an update or deletion.

For example, if you have purchased a lift ticket or an annual subscription, certain personal data may need to remain associated with the ticket until the relevant transaction or validity period has ended.

We will retain your personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

PAYMENT DETAILS

Payment data is processed in accordance with applicable payment services legislation, including Directive (EU) 2015/2366 on payment services in the internal market (“PSD2”), as amended or replaced from time to time.

Depending on the payment method selected, payment data may be processed by the respective payment service provider.


CONTACT US

If you have any questions or concerns regarding this Privacy Policy or the way we process your personal data, please contact us using the contact details provided at the beginning of this document.

If you are not satisfied with the way we process your personal data, you have the right to lodge a complaint with the competent data protection supervisory authority in your country or, where applicable, in the country in which the alleged infringement occurred.